Web Design & Development
Maximize your profits with
high converting web designs
We design the websites that unlock revenue increases.
Rated 4.9/5 by dozens of conversion happy customers.
- Optimized Frameworks
- Boost Traffic & Conversions
- 3 - 4 Week Delivery
▲ 220%
Search Engine Visibility Increase
▲ 140%
Search Engine Visibility Increase
▲ 295%
Search Engine Visibility Increase
▲ 310%
Search Engine Visibility Increase
▲ 405%
Search Engine Visibility Increase
"I’ve seen a consistent flow of new clients finding me through search engines. It’s clear he understands not just design, but how to make a website actually bring in business I highly and personally recommend JP to anyone looking for a web design designer who truly knows what they’re doing. A rare talent and a pleasure to work with."
Kelly Jefferson
Massage Tharapy, San Francisco
Rated 4.9/5 by dozens of conversion happy customers.
- Speak With an Expert
- No Obligations
- Tailored to Your Brand
Testimonials
One of the Best Web Design for
Wellness Pros in California
Crafting websites our cutomers love and their customers can't resist.
Kelly Jefferson
San Francisco - Holistic Massage Therapy
“Working with Johnpaul has been one of the best decisions I’ve made for my business. The website he designed is not only visually awesome, but also strategically built with SEO in mind.”
Michael B.
Bay Area - Holistic Health Coach
“I’ve tried DIY sites, freelancers, everything. This was the first time I felt like someone really understood my wellness brand — and built something that matched it.”
Yesenia M.
Modesto, CA - Floral Design Agency
“I needed a website that could sell floral arrangements, promote workshops, and manage event RSVPs—all in one place. J Williams Designs brought it all together and made it effortless for my customers.”
Jordan B.
Bismark, North Dakota
Golf Simulator Installation Owner
“The entire process was smooth from start to finish. He provided clear timelines, regular updates, and delivered everything on schedule—if not ahead of time. The final deliverables not only looked amazing but were also functional, responsive, and easy to manage. It was clear that he cared just as much about the backend usability as he did about the front-end design. ”
How It Works
High-converting websites in
4 simple steps
We've built a process to get repeatable results.
01.
We start by understanding your business, your goals, challenges, & competitors.
02.
We create design mockups based on our identified inspiration, and we involve you in each major decision to ensure the look and feel align with your brand.
03.
Your feedback is crucial to ensure the final product meets your expectations. We work with you to make necessary adjustments before moving forward with the launch process.
04.
Once the design is approved, we bring it to life. Our dev team builds a responsive, optimized website, integrating your essential tools like CRM, booking system solutions as needed.
Why You Need Custom Web Design
You have a website problem!
Send your clicks to website pages that are built to convert.
Your site isn’t designed to convert
The digital landscape is flooded with cookie-cutter templates and page builders that sell convenience – but rarely deliver results. These plug-and-play sites lack the strategic depth required to turn clicks into customers.
Here’s why your website might be underperforming:
- Lack of customization: Generic designs miss the mark because they’re not built for your ideal client.
- Poor user experience: Without intentional, user-first layouts, visitors bounce before taking action.
- No strategic focus: Most templates skip proven conversion strategy – leaving money on the table.
Don’t settle for pretty but pointless. Make your traffic count with a website designed to convert.
High-converting frameworks exist – and lucky for you, we study them.
Our sites turn clicks into customers
With over a decade of experience, we transform your website into a conversion engine—built with strategy, not guesswork.
Unlike generic site builders, our high-converting frameworks are rooted in user psychology, persuasive storytelling, and seamless UX—all designed to turn interest into action.
Here’s how we do it:
- Conversion-driven design: Smart layouts and CTAs that guide visitors toward booking, buying, or reaching out.
- Persuasive copy: Messaging that speaks directly to your ideal client’s pain points, desires, and decision-making triggers.
- Brand-aligned visuals: Aesthetic choices that build trust, showcase value, and elevate credibility.
When you work with us, you’re not just getting a website—you’re getting a growth tool built to convert.
Click here to book your free discovery call.
Launch-Window
Custom Web Design Solution
Ready to get started today?
The ultimate web design solution
- Web Design & Optmization
Get high-converting web designs delivered fast. Receive your first concepts within 5 days – fully custom builds with advanced forms, CRM integrations, and keyword-backed site architecture to help you move faster, test bigger ideas, and drive real business growth.
- Kick-off strategy Call
- 3 - 4 week turnaround
- Tailored to your brand
- Well researched copywriting
- Dedicated expert designer
- Up to 3 design revisions
- High converting frameworks
- Optimised for mobile and desktop
Trusted By:
Website Types
Expertise in Service-Business
Web Design
You name your website type, we'll expertly get to the finish line.
Case Studies
What you get as our client
You could be our next success story.
220% increase in visibility
We increased online visibility by 220% for a massage therapist business in San Francisco.
70% increase in visibility
We delivered a 70% boost in local search visibility for a karate club in Menlo Park.
300% increase in visibility & inquiries
We drove a 300% increase in both online visibility and customer inquiries for a residential contractor.
300% increase in Google visibility
We achieved a 300% jump in Google visibility for a course website focused on California construction code training.
400% increase in visibility
We delivered a 400% increase in online visibility for a wellness retreat and somatic breathworker in San Francisco.
JohnPaul Williams
Lead Designer / Owner
What are you
waiting for?
These kinds of uplifts are one free discovery call away.
Why J Williams Designs
Cost effective and results driven
| Metric | J Williams Designs | In-House Team | Standard Agencies |
|---|---|---|---|
| No hiring costs | ✔️ | ❌ | ❌ |
| No tax or employee overhead | ✔️ | ❌ | ❌ |
| All-in-one design + SEO stack | ✔️ | ❌ | ❌ |
| CRO-optimized design included | ✔️ | ❌ | Optional |
| Copywriting support | ✔️ | ❌ | Optional |
| Maintenance & CRM-friendly | ✔️ | Optional | ❌ |
| Built for high-ticket funnels | ✔️ | ❌ | ❌ |
| ROI-focused | ✔️ | ❌ | ❌ |
| Cost | $$$ | $$$$$ | $$$$ |
- Speak With an Expert
- No Obligations
- Tailored to Your Brand
FAQs
Have any questions?
I got you covered.
My knowledge is limited in comparison to a vetted SEO agency but this is the best I can do to explain - imagine your website as a house. Just like a house needs a solid foundation to withstand the test of time, your website needs a strong structural foundation to support all your future marketing efforts.
This foundation is crucial whether you're planning to build out ad campaigns or develop local SEO and link building strategies. When we talk about SEO, it's helpful to think of it as having three main pillars:
- on-page SEO
- technical SEO
- link building
On-page SEO is like the interior design of your house, making sure everything inside looks good and serves a purpose. Technical SEO is the plumbing, electrical, and structural elements that keep everything running smoothly behind the scenes. Link building is like creating roads and pathways that lead people to your house from other locations.
The way I build and maintain websites covers two of these three pillars right from the start. It's like constructing a house with top-notch materials and expert craftsmanship.
I integrate tools that set up your Google Site Kit, and implement an AI-powered technical SEO tool called Squirrly Pro. This approach is akin to installing a smart home system that monitors and optimizes your house's performance automatically.
While I don't manually create new content or build ongoing external connections (like link-building), I do ensure that the technical SEO, structure, and core updates are set up as instructed from day one. This means you're starting with a rock-solid foundation. Any future growth - whether that's adding more rooms to your house (content), improving its curb appeal (higher rankings), or hosting grand events (running paid ads) - builds upon this strong base.
By investing in this excellent foundation, you're setting yourself up for success in all your future marketing. You'll have the peace of mind knowing that your website is ready for whatever strategy you decide to pursue, be it climbing the SEO rankings or launching targeted ad campaigns.
While our platform (Elementor Pro with WordPress) is user-friendly, the customizations we implement require technical expertise. We handle core updates to ensure everything runs smoothly and securely. If you decide to learn Elementor with WordPress - we will create an account for you to make edits on the fly.
Absolutely! We can add features or pages to your site. For smaller updates, we offer an hourly rate of $60. For larger additions, we'll scope out the project to deliver exactly what you need.
We handle all WordPress core and plugin updates, ensuring your website remains secure and fully functional. This is included in your monthly fee, so you never have to worry about your website falling behind.
Our monthly fee covers regular plugin maintenance, security updates, and core WordPress updates. It ensures your website stays current, secure, and performs at its best.
Yes, we provide ongoing support for any issues you might encounter. Our team is ready to assist you promptly to keep your website running smoothly.
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Rated 4.9/5 by dozens of conversion happy customers.
- Optimized Frameworks
- Boost Traffic & Conversions
- 3 - 4 Week Delivery
