How we Achieved a beautiful website for CABA – Coalition of Adult Beverage Alternatives

Duration: 1.25 Month

Location: Washington D.C.

Role: Lead Designer, Developer

The Results

  • Automated Membership & Donation Processing
  • Enhanced User Engagement (custom popups & forms)
  • Comprehensive Content for Consumers & Regulators

The Challenge:

The client needed to showcase their mission-driven site while navigating the complex landscape, as well as championing their cause. The project required coordinating assets from multiple businesses across different locations, aligning busy schedules for video meetings, and implementing a fully integrated membership platform with automated donation collection.

The Process:

We worked closely with the client to understand their sales process, implement a fully integrated membership platform with Stripe integration for automated donation collection and ensure compliance every step of the way.

Throughout the development, I maintained clear communication with the client, ensuring they understood each phase and what was required from them. We worked together to overcome the challenges of remote collaboration and asset coordination.

The challenges and our solutions

The Challenges

Complex Multi-Business Coordination

The client needed to coordinate assets from multiple businesses across different locations while aligning busy schedules for video meetings, creating logistical complexity.

Mission-Driven Compliance Navigation

Showcasing their mission-driven site while navigating the complex regulatory landscape and ensuring compliance every step of the way.

Manual Process Bottlenecks

Lack of automated systems for membership and donation processing led to manual workload challenges and inefficient operations.

Our Solutions

Integrated Membership Platform

Implemented a fully integrated membership platform with Stripe integration for automated donation collection, streamlining operations and reducing manual workload.

Enhanced User Engagement System

Created custom popups, tailored forms, and desktop icons to provide a unique browsing experience and boost user engagement across the platform.

Comprehensive Compliance Framework

Developed comprehensive content for both consumers and regulators, ensuring full compliance while maintaining clear communication throughout the development process.

Key Insights and Decisions Made:

We focused on creating a streamlined user experience that would support the client’s growing team. The decision to switch to a fully integrated membership platform with Stripe integration was crucial in automating processes and reducing manual workload.

The addition of custom elements like the triggered popup, tailored form, and desktop icons were strategic choices to enhance user engagement and provide a unique browsing experience.

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220% increase in visibility

We increased online visibility by over 200% for an advocating business in Washington D.C.

JohnPaul Williams

Lead Designer / Owner

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JohnPaul Williams

Lead Designer / Owner

What are you
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