Duration: 1.25 Month
Role: Lead Designer, Developer
The Challenge:
Create a website that streamlined bookings, expanded product offerings (teas, herbs, gift cards), and drove more revenue.
The Process:
I researched user profiles on platforms like Reddit and Quora to understand the wellness market and customer preferences. This informed the development of ideal customer profiles (ICPs) and led to a detailed site map. I communicated the design process with the client, addressing potential challenges and ensuring she was prepared for every step.
Polished Design:
The website features an integrated booking platform that allows clients to schedule appointments while showcasing new products prominently. The design logic was centered around creating a calming user experience that resonates with clients seeking relaxation and wellness.
Feedback from Client:
“The new site has really increased my new customers per month! Clients love how easy it is to book online and I’ve recently on boarded another therapist to help.”
The challenges and our solutions
The Challenges
Complex Multi-Business Coordination
The client needed to coordinate assets from multiple businesses across different locations while aligning busy schedules for video meetings, creating logistical complexity.
Mission-Driven Compliance Navigation
Showcasing their mission-driven site while navigating the complex regulatory landscape and ensuring compliance every step of the way.
Manual Process Bottlenecks
Lack of automated systems for membership and donation processing led to manual workload challenges and inefficient operations.
Our Solutions
Integrated Membership Platform
Implemented a fully integrated membership platform with Stripe integration for automated donation collection, streamlining operations and reducing manual workload.
Enhanced User Engagement System
Created custom popups, tailored forms, and desktop icons to provide a unique browsing experience and boost user engagement across the platform.
Comprehensive Compliance Framework
Developed comprehensive content for both consumers and regulators, ensuring full compliance while maintaining clear communication throughout the development process.
Key Insights and Decisions Made:
By focusing on a seamless user experience and integrating e-commerce features, we positioned the site as both a booking tool and an online store, maximizing revenue potential.
