In today’s digital landscape, the term “ROI” gets thrown around constantly. But let’s keep it simple:

(Revenue Generated – Cost of Website) / Cost of Website.

That’s the math. That’s the truth.

This formula cuts through the noise — showing whether your website is an actual business asset or just another expense line. Shockingly, most business owners skip this in favor of vanity metrics: page views, bounce rates, even aesthetic design. None of that matters if your site isn’t converting attention into revenue.

Here’s how I approach it differently.

Take, for instance, a recent project with a high-profile client in Washington, D.C. She was a key figure in the federal THC seltzer policy conversation on Capitol Hill. Post-launch? No time to manage her site. Zero.

Her ask was clear: the site had to operate as an always-on marketing team from day one — not a static brochure, but a system.

We built a custom site for $4,500. In just 45 days, it pulled in over $14,000 in sales. No extra input from her. That’s a $9,500 profit and a 211% return.

This wasn’t a fluke. That’s automated revenue.

The Power of Automation

What drove that ROI? Systems. Automation. Strategy.

From the second the site went live, it ran on autopilot. Payments processed through Stripe. Receipts sent instantly. New client info synced with her CRM — no manual work.

While she was busy influencing federal policy, her website was closing deals. That’s the modern definition of ROI: effortless, repeatable revenue.

High-ROI websites today are built like machines — not mood boards.

Building Functional Foundations

But ROI doesn’t start at launch. It starts with your offer.

Before you ever calculate ROI, ask:
Can your offer convert without the site?
Does your funnel work without the bells and whistles?

This client had more than a product — she had a proven offer and mapped marketing channels. The website amplified it, but it didn’t carry it.

A strong ROI doesn’t come from clever code. It comes from alignment — offer, funnel, automation, and integrations working together.

Your Website as a Strategic Tool

Let’s get honest — what’s your website doing while you’re head-down in client work or internal ops?

If your site isn’t:

• Growing your email list
• Booking qualified calls
• Closing new business

…then it’s likely just digital dust.

A good website should operate as a strategic sales tool — one that integrates with CRMs like HubSpot or Pipedrive, tracks performance, and improves your lead flow. That’s how you calculate real ROI.

Want numbers? Track:

• Visitor-to-lead conversion rate
• Lead-to-customer conversion
• Lifetime value from your funnel
• Time saved via automation

If you’re not measuring this, you’re flying blind.

The Path Forward

Your website should earn its keep. If it’s not delivering at least a 30% return, there’s low-hanging fruit to fix.

I’m offering a handful of one-on-one ROI assessments. No strings. Just clarity.

We’ll look at your current site, assess where money’s being left on the table, and build a path toward a site that sells while you sleep.

Because when your website becomes a machine, the math makes sense:

Sales > Cost = ROI.

Ready to see if your site stacks up?

Schedule a free call on my calendar link and let’s turn your site into your next business partner.

Your success story could be next. Let’s get started.