Portfolio
Transforming Ideas into Online Experiences
(Image Galleries on the way!)
We understand that every business faces unique obstacles, whether it’s attracting new clients, optimizing operations, or enhancing customer engagement. Our portfolio showcases how we’ve partnered with various businesses to turn their challenges into opportunities through effective web solutions.
[Project A] Kelly’s Health & Wellness- Massage Therapy Website
Duration: 1.25 Month
Role: Lead Designer, Developer
The Challenge:
The owner needed a website that streamlined customer bookings while expanding her product offerings, including teas, herbs, and gift cards.
The Process:
I researched user profiles on platforms like Reddit and Quora to understand the wellness market and customer preferences. This informed the development of ideal customer profiles (ICPs) and led to a detailed site map. I communicated the design process with the client, addressing potential challenges and ensuring she was prepared for every step.
Polished Design: The website features an integrated booking platform that allows clients to schedule appointments effortlessly while showcasing new products prominently on the homepage. The design logic was centered around creating a calming user experience that resonates with clients seeking relaxation and wellness.
Feedback from Client:
“The new site has really increased my new customers per month! Clients love how easy it is to book online and I’ve recently on boarded another therapist to help.”
Key Insights and Decisions Made: By focusing on a seamless user experience and integrating e-commerce features, we positioned the site as both a booking tool and an online store, maximizing revenue potential.
[Project B] George Caldas Actor Portfolio Website
Duration: 3 Weeks
Role: Lead Designer, Developer
The Challenge:
An actor needed a straightforward online presence that showcased their work without unnecessary complexity.
The Process:
I researched effective actor portfolios by analyzing industry leaders on various platforms. This informed the development of an intuitive sitemap that prioritized essential content for casting directors. I communicated potential challenges in maintaining simplicity – while ensuring impactful presentation.
Polished Design: The final site is clean and minimalistic, featuring high-quality images and an embedded video reel for quick access by industry professionals while aligning closely with industry expectations for portfolios.
Feedback from Client:
“The process was straightforward, I got the domain I wanted & the website design I asked for. Now I love how easy it is for people to find my work!”
Key Insights and Decisions Made: By prioritizing simplicity and accessibility, we ensured that the actor’s portfolio effectively showcased their talents while remaining easy to navigate and not overwhelming potential contractors.
[Project C] Music Industry Mastery – Membership Site
Duration: 1.5 months
Role: Lead Designer, Developer
The Challenge:
The business owner needed to refine their membership offer into tiers while integrating a payment processor that restricted access to internal data behind a paywall. This required a shift in thinking towards the membership economy and tiered pricing. Also, needed to find a way to target professionals that ranged from entry level to 30+ years experience.
The Process:
I conducted in-depth first hand research on membership models, user preferences, & online buying behaviors amongst musicians, utilizing AI tools to develop ideal customer profiles (ICPs). I planned the entire project, outlining the necessary steps and potential challenges in transitioning to a tiered membership structure. Throughout the process, I maintained clear communication with the client, ensuring they understood each phase of development and what was required from them.
Polished Design: The final membership site features distinct tiers that cater to different user needs, with a secure payment integration that grants access to exclusive content. The final design logic catered to entry-level professionals in the music industry, using design elements familiar to producers and high-level operators—such as recording studios, sound rooms, and amphitheaters—to create an engaging experience.
Feedback from Client:
“The new membership site has transformed how we engage with our audience and has significantly increased our subscription rates!”
Key Insights and Decisions Made: The design decisions were centered around understanding the business owner’s vision and the specific needs of her target audience. By focusing on elements that resonate with entry-level professionals rather than hobbyists, we ensured that the site effectively communicates high-level value and encourages communal engagement. This strategic approach not only aligned with the client’s goals but also positioned the membership tiers as an essential tool for growth & networking within the music industry.
Client Feedback & Reviews
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