Portfolio
We transform the digital landscape for service professionals by making strategic, conversion-focused websites accessible to all founders.
Transforming Brands with Proven Strategies
Visibility Boost
Designed a visually immersive site with integrated membership and automated sales, blending storytelling and SEO to drive engagement and elevate brand authority.
Local Presence Amplified
Launched a conversion-focused site and executed targeted local SEO citations, strengthening social signals and boosting search rankings in competitive markets.
Seamless Sales & Insights
Built a user-friendly ecommerce platform with advanced analytics, empowering the owner with easy updates and actionable sales reporting for smarter business growth.
Brand Revival
Transformed an outdated site by leading a full rebrand, professional photography, and strategic content overhaul, restoring trust and increasing adoption inquiries.
Rapid Ranking Results
Migrated from GoDaddy to WordPress, restructured site architecture, and implemented SEO strategies-achieving #1 ranking for holistic massage therapy in under 9 months.
Empowering Creative Entrepreneurs
Developed a scalable membership platform for artists, enabling course creation, tiered sales, and community growth-all within a seamless, easy-to-manage system.
We seamlessly integrate booking software, CRM, payment processor, and scalable design into a sales-centric website, empowering your team to focus on what matters most – driving results.
Case Study #1
CABA (Washington, D.C.) – Adult Beverage Alternatives
Duration: 1.25 Month
Role: Lead Designer, Developer
The Challenge:
The client needed to showcase their mission-driven site while navigating the complex landscape, as well as championing their cause. The project required coordinating assets from multiple businesses across different locations, aligning busy schedules for video meetings, and implementing a fully integrated membership platform with automated donation collection.
The Process:
We worked closely with the client to understand their sales process, implement a fully integrated membership platform with Stripe integration for automated donation collection and ensure compliance every step of the way.
Throughout the development, I maintained clear communication with the client, ensuring they understood each phase and what was required from them. We worked together to overcome the challenges of remote collaboration and asset coordination.
The Results
A professional, compliant website featuring:
Automated Membership & Donation Processing
Enhanced User Engagement (custom popups & forms)
Comprehensive Content for Consumers & Regulators
Key Insights and Decisions Made:
We focused on creating a streamlined user experience that would support the client’s growing team. The decision to switch to a fully integrated membership platform with Stripe integration was crucial in automating processes and reducing manual workload.
The addition of custom elements like the triggered popup, tailored form, and desktop icons were strategic choices to enhance user engagement and provide a unique browsing experience.
Case Study #2
Increased Bookings & Online Sales: Kelly’s Health & Wellness (Modesto, CA)
Duration: 1.25 Month
Role: Lead Designer, Developer
The Challenge:
Create a website that streamlined bookings, expanded product offerings (teas, herbs, gift cards), and drove more revenue.
The Process:
I researched user profiles on platforms like Reddit and Quora to understand the wellness market and customer preferences. This informed the development of ideal customer profiles (ICPs) and led to a detailed site map. I communicated the design process with the client, addressing potential challenges and ensuring she was prepared for every step.
Polished Design: The website features an integrated booking platform that allows clients to schedule appointments while showcasing new products prominently. The design logic was centered around creating a calming user experience that resonates with clients seeking relaxation and wellness.
Feedback from Client:
“The new site has really increased my new customers per month! Clients love how easy it is to book online and I’ve recently on boarded another therapist to help.”
Key Insights and Decisions Made: By focusing on a seamless user experience and integrating e-commerce features, we positioned the site as both a booking tool and an online store, maximizing revenue potential.
Case Study #3
Pause Infused Seltzer – Regulated Industry Landing Page
Duration: 3 weeks
Role: Lead Designer, DeveloperThe Challenge:
Pause, a regulated industry business producing infused seltzer, required a landing page to complement their ad campaigns. Commissioned by an SEO company, the project demanded a swift turnaround while adhering to industry regulations and optimizing for conversion.The Process:
After a thorough briefing on Pause’s brand and objectives, I collaborated closely with the SEO agency to ensure the landing page’s anatomy was optimized for conversions. I created AI-generated images, refined them in Photoshop, and developed custom code using ChatGPT for a tailored review carousel. Throughout the process, I maintained consistent communication with the SEO agency, aligning the page’s content with their planned ad campaigns. Polished Design:The final landing page showcases Pause’s products effectively while adhering to regulatory requirements. Key elements include:
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Custom AI-generated imagery, enhanced in Photoshop
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Responsive design ensuring uniformity across desktop and mobile versions
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Tailored review carousel with custom code
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Strategic placement of call-to-action buttons aligned with ad campaigns
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Cohesive visual identity reflecting Pause’s brand
Results:
The landing page was successfully launched within the 3-week timeline, meeting the urgent needs of both Pause and the SEO agency. The page seamlessly integrated with ongoing ad campaigns, providing a consistent user experience from ad click to landing page interaction.
Key Insights and Decisions Made: We prioritized creating a design that would resonate with Pause’s target audience while navigating the complexities of a regulated industry. The decision to use AI-generated imagery, refined through professional editing, allowed for unique visuals that aligned perfectly with the brand. Ensuring mobile responsiveness was crucial, given the importance of mobile traffic in their market.
Testimonials
Success Stories From Those Who Know Us Best
We aim to create a world where service professionals have access to a website that works as hard as they do—free from technical confusion, design fluff, and marketing overwhelm.
Satisfied Clients
Escrow & Title
Jp helped launch a fundraising campaign and all the marketing pieces from social media campaign - logos, photos, names and copy, edits and more! He dialed it all in and had it done in plenty of time! I would recommend him for anyone serious about getting things in the Web, Media or Design area done and done well." D. Fincher Escrow & Title D. Fincher “Jp did a great job at designing labels for my products and my website." Kelly Brown Kelly's Health & Wellness Modesto, CA Massage Therapist Testimonial for Label Design and Website “JWD helped launch a fundraising campaign and all the marketing pieces from social media campaign - logos, photos, names and copy, edits and more! He dialed it all in and had it done in plenty of time! I would recommend him for anyone serious about getting things in the Web, Media or Design area done and done well."
Massage Therapy | Holistic Medicine
Jp did a great job at designing labels for my products and my website." Kelly Brown Kelly's Health & Wellness Modesto, CA Massage Therapist Testimonial for Label Design and Website “JWD helped launch a fundraising campaign and all the marketing pieces from social media campaign - logos, photos, names and copy, edits and more! He dialed it all in and had it done in plenty of time! I would recommend him for anyone serious about getting things in the Web, Media or Design area done and done well.
