Portfolio
Transforming Ideas into Online Experiences
Why regulated businesses choose us? We don’t just build websites; we build revenue-generating assets. See how we help businesses like yours drive engagement, increase conversions, and establish authority in their industry.
CABA (Washington, D.C.) – Adult Beverage Alternatives
Duration: 1.25 Month
Role: Lead Designer, Developer
The Challenge:
The client needed to showcase their mission-driven site while navigating the complex landscape, as well as championing their cause. The project required coordinating assets from multiple businesses across different locations, aligning busy schedules for video meetings, and implementing a fully integrated membership platform with automated donation collection.
The Process:
We worked closely with the client to refine their sales process, implement a fully integrated membership platform with Stripe integration for automated donation collection and ensure compliance every step of the way.
Throughout the development, I maintained clear communication with the client, ensuring they understood each phase and what was required from them. We worked together to overcome the challenges of remote collaboration and asset coordination.
The Results
A professional, compliant website featuring:
- Automated Membership & Donation Processing
- Enhanced User Engagement (custom popups & forms)
- Comprehensive Content for Consumers & Regulators
Key Insights and Decisions Made:
We focused on creating a streamlined user experience that would support the client’s growing team. The decision to switch to a fully integrated membership platform with Stripe integration was crucial in automating processes and reducing manual workload.
The addition of custom elements like the triggered popup, tailored form, and desktop icons were strategic choices to enhance user engagement and provide a unique browsing experience.
Increased Bookings & Online Sales: Kellys Health & Wellness
Duration: 1.25 Month
Role: Lead Designer, Developer
The Challenge:
Create a website that streamlined bookings, expanded product offerings (teas, herbs, gift cards), and drove more revenue.
The Process:
I researched user profiles on platforms like Reddit and Quora to understand the wellness market and customer preferences. This informed the development of ideal customer profiles (ICPs) and led to a detailed site map. I communicated the design process with the client, addressing potential challenges and ensuring she was prepared for every step.
Polished Design: The website features an integrated booking platform that allows clients to schedule appointments while showcasing new products prominently. The design logic was centered around creating a calming user experience that resonates with clients seeking relaxation and wellness.
Feedback from Client:
“The new site has really increased my new customers per month! Clients love how easy it is to book online and I’ve recently on boarded another therapist to help.”
Key Insights and Decisions Made: By focusing on a seamless user experience and integrating e-commerce features, we positioned the site as both a booking tool and an online store, maximizing revenue potential.
Pause Infused Seltzer – Regulated Industry Landing Page
Duration: 3 weeks
Role: Lead Designer, Developer
The Challenge:
Pause, a regulated industry business producing infused seltzer, required a landing page to complement their ad campaigns. Commissioned by an SEO company, the project demanded a swift turnaround while adhering to industry regulations and optimizing for conversion.
The Process:
After a thorough briefing on Pause’s brand and objectives, I collaborated closely with the SEO agency to ensure the landing page’s anatomy was optimized for conversions. I created AI-generated images, refined them in Photoshop, and developed custom code using ChatGPT for a tailored review carousel. Throughout the process, I maintained consistent communication with the SEO agency, aligning the page’s content with their planned ad campaigns.
Polished Design:
The final landing page showcases Pause’s products effectively while adhering to regulatory requirements. Key elements include:
Custom AI-generated imagery, enhanced in Photoshop
Responsive design ensuring uniformity across desktop and mobile versions
Tailored review carousel with custom code
Strategic placement of call-to-action buttons aligned with ad campaigns
Cohesive visual identity reflecting Pause’s brand
Results:
The landing page was successfully launched within the 3-week timeline, meeting the urgent needs of both Pause and the SEO agency. The page seamlessly integrated with ongoing ad campaigns, providing a consistent user experience from ad click to landing page interaction.
Key Insights and Decisions Made:
We prioritized creating a design that would resonate with Pause’s target audience while navigating the complexities of a regulated industry. The decision to use AI-generated imagery, refined through professional editing, allowed for unique visuals that aligned perfectly with the brand. Ensuring mobile responsiveness was crucial, given the importance of mobile traffic in their market.
Testimonials
