Increased Bookings & Online Sales: Kelly’s Health & Wellness (San Francisco, CA)
Duration: 1.25 Month
Role: Lead Designer, Developer
The Challenge:
Create a website that streamlined bookings, expanded product offerings (teas, herbs, gift cards), and drove more revenue.
The Process:
I researched user profiles on platforms like Reddit and Quora to understand the wellness market and customer preferences. This informed the development of ideal customer profiles (ICPs) and led to a detailed site map. I communicated the design process with the client, addressing potential challenges and ensuring she was prepared for every step.
Polished Design: The website features an integrated booking platform that allows clients to schedule appointments while showcasing new products prominently. The design logic was centered around creating a calming user experience that resonates with clients seeking relaxation and wellness.
Feedback from Client:
“The new site has really increased my new customers per month! Clients love how easy it is to book online and I’ve recently on boarded another therapist to help.”
The challenges and our solutions
The Challenges
Streamlined Booking System Needed
Kelly needed a website that would make it easy for clients to book appointments online, reducing phone calls and manual scheduling while improving customer experience.
Expanding Product Offerings
The wellness business wanted to showcase and sell additional products like teas, herbs, and gift cards to increase revenue streams beyond services.
Understanding Target Market
Creating a design that truly resonates with wellness-seeking clients required deep research into customer preferences and behaviors in the health and wellness space.
Kelly’s Health & Wellness
Modesto, CA • 1.25 Month Duration
Our Solutions
Integrated Booking & E-commerce Platform
Developed a seamless booking system that allows clients to schedule appointments while prominently showcasing products like teas, herbs, and gift cards for purchase.
Customer-Centric Research & Design
Conducted thorough market research on platforms like Reddit and Quora to understand wellness customers, creating detailed customer profiles that informed the entire design strategy.
Calming User Experience
Designed a polished, calming interface that resonates with clients seeking relaxation and wellness, positioning the site as both a booking tool and online store to maximize revenue.
Key Insights and Decisions Made:
- Focused on a seamless user experience and integrated e-commerce features
- Positioned the site as both a booking tool and an online store
- Maximized revenue potential for the client
