Free SEO tools for small business - genuinely useful, no signup, no pitch.

See what Google actually thinks of your site

What it does

Shows you exactly which search terms are bringing people to your site, how many clicks and impressions you're getting, and which pages Google has indexed (or hasn't). It's the closest thing to reading Google's mind.

Who it's for

Any business owner who's ever wondered, "Is my site even showing up?" This is your answer.

What to do with it

Log in, go to Performance, and look for keywords you're getting impressions on but not clicks. That's your gap. 200 impressions / 2 clicks means you're showing up - but your title or description isn't making the sale. Fix those first.

Check what customers actually see

What it does

Your GBP is what shows up in Maps and the Local Pack - those three results above the regular search results that get most of the calls. This tool lets you see and edit what Google is showing about you right now.

Who it's for

Any local business. If you're not in the Map Pack, this is where to start.

What to do with it

Search your business name on Google and click Edit Profile. Check every field: hours, phone, website, category, photos. Missing or wrong info hurts local rankings. Add 10+ photos. Set your primary category to the most specific option. Respond to every review - including bad ones.

Find out if your site's speed is costing you customers

What it does

Runs your website through Google's own testing tool and scores it on speed and performance - separately for mobile and desktop. Slow sites rank lower and lose visitors before the page even loads.

Who it's for

Anyone with a website. Especially important if you've never checked, or if the site was built more than three years ago.

What to do with it

Paste your homepage URL and run the test. A score below 50 on mobile is a problem. Look at the Opportunities section - it'll tell you exactly what's slowing you down. Common culprits: uncompressed images, outdated plugins, cheap hosting.

See how much Google trusts your site

What it does

Gives you a Domain Authority score (1–100) and shows which other sites are linking to yours. Links from other websites are one of Google's biggest ranking signals. The more trustworthy sites linking to you, the more Google trusts you.

Who it's for

Business owners who are doing everything right on their site but still not ranking. Often, the problem isn't your site - it's that no one's vouching for it.

What to do with it

Search your domain. Look at your Domain Authority and number of linking domains. Then search your top competitor. If their score is significantly higher, that's your ranking gap in a single number. Local directories, chambers of commerce, industry associations are a good start.

Find the technical problems Google can't ignore

What it does

Crawls your website the same way Google does and surfaces technical errors: broken links, missing title tags, duplicate content, missing meta descriptions, and pages blocked from indexing. Free up to 500 URLs.

Who it's for

Business owners with more than 10–15 pages, or anyone who's had a site redesign in the last two years. Redesigns break things. Often, no one tells you.

What to do with it

Download the free version, crawl your domain, sort by Response Code. Look for 404s (broken pages) and 301s (redirects). Then check the Page Titles tab for missing or duplicate titles. Fix those first - they're the fastest wins.

Find the keywords your customers are actually using

What it does

Shows you keyword search volume, competition level, and related keyword ideas. Also gives you a snapshot of how your domain compares to competitors for specific terms.

Who it's for

Business owners who want to know what to put on their website - or who suspect they're targeting the wrong terms entirely.

What to do with it

Type in the service you offer and your city. Look at monthly search volume and SEO difficulty. Target keywords with decent volume and a difficulty under 40. Build one focused page per keyword cluster.