You’re here because you want to know if this is real.
Who’ll actually do the work, and whether it’ll move the needle for your business. Here’s the honest answer.
J Williams Designs is a San Francisco-based SEO and web design firm. Not a franchise. Not a remote team billing hours from somewhere else. JohnPaul Williams II - the founder - is the person behind every project. When you work with JWD, you know exactly who’s doing the work.
Meet JohnPaul Williams II
JohnPaul didn’t start as a marketer. He started in IT. Before founding JWD, he spent five years as an IT and Marketing Manager- at the same time, inside the same organizations. That’s not a common combination, and it changes everything about how he approaches a client’s problem.
On the technical side: he knows how Google actually crawls a site. Site architecture, page speed, indexation, the infrastructure decisions most marketers hand-wave past. He’s not guessing - he’s diagnosing.
On the marketing side: he understands what a ranking is actually worth- in calls, in booked jobs, in revenue. He doesn’t optimize for metrics that don’t move your bottom line.
That dual background is why JWD clients don’t just rank. They book more work, fill their calendars, and sometimes - like a Hayward accountant who went from rank 20+ to #1 in 136 days - they hire staff to keep up with the new demand.
Certifications, and what they actually tell you
Credentials aren’t impressive just because they exist. The question is what they tell you about the person holding them.
The technical foundation. When something isn't performing, there's a real diagnostic process - not just "we'll add some more content."
JohnPaul understands paid search - which means he also understands when organic SEO is the more strategic play, and when you need both.
SEO doesn't live in a vacuum. Traffic that doesn't convert is noise. HubSpot certification means thinking beyond the click - to the lead, to the customer who stays.
Taken together: technical rigor, revenue awareness, full-funnel thinking. That’s the foundation J Williams Designs is built on.
How we work, and who we work with
JWD works with three kinds of clients. Take thirty seconds to find yourself here.
Accountants & bookkeepers
CPAs, tax preparers, bookkeeping practices. You're invisible for the searches your ideal clients use. Lead flow is inconsistent. You need predictable demand so the business can grow.
Lawyers & professional services
Attorneys, advisors, consultants. Referral-built and credibility-driven. You need a presence that signals authority before the first call.
Home-improvement contractors
Contractors, HVAC, plumbers, electricians, restoration. Your phone isn't ringing enough - and a competitor with worse service is getting calls you should be getting. We solve that.
The approach is always the same: keyword research that finds what your customers actually type, technical fixes to close any gaps, content that answers real questions, and a citations + link strategy that builds authority that lasts. Here’s the full process →
No churn. No off-shore handoffs. No mystery. You’ll always know what was done, why it was done, and what it produced.
90 days from now, your business could look different
The Hayward accountant didn’t plan to hire staff - they had to. The SF service business didn’t change their prices - they just became the one Google showed first. That was enough.