Lead Generation Guide: 7 Proven Strategies for SMBs
Generating leads is essential for small and medium-sized businesses (SMBs) to grow and increase revenue. This guide outlines seven practical strategies to help central California SMBs attract and convert potential customers effectively, even with limited resources. Key Strategies: Quick Comparison: Strategy Purpose Key Benefit Clear Messaging Communicate effectively Builds trust and connection Content Marketing Provide […]
10 Essential WordPress Security Tips for Small Business Sites
Did you know that 13,000 WordPress sites are hacked daily? Small businesses are prime targets, with 43% of data breaches affecting them. Cyberattacks can cost anywhere from $120,000 to $1.24 million – crippling for most small businesses. To protect your WordPress site, follow these 10 essential security tips: Update WordPress, Plugins, and Themes Regularly: Outdated […]
Understanding the Connection Between Psychology and Marketing: Insights from Edward Bernays and ‘The Century of the Self’
Shopping isn’t just about transactions; it’s a tornado of emotions, nostalgia, and the quest for human connection. As we dive into the world of consumer behavior, it’s important to understand how these emotional triggers shape our purchasing behavior & ‘buying triggers’. Enter Edward Bernays, the “father of public relations,” who transformed marketing by combining psychology […]
Storytelling in Web Design: Tips for Engagement
Introduction Storytelling has been the main method of passing down knowledge through generations, making it one of the most powerful tools for communication and memory retention. Humans are wired to engage with stories, which is why storytelling in web design is so impactful, especially when aiming to engage users and drive conversions. I understand there […]
How to Optimize Your Website Architecture and Overcome Google Indexing Pitfalls
In the digital age, having a well-structured website is crucial for maintaining visibility and competitiveness. For service-based businesses, website architecture and Google indexing are key components that can significantly impact search rankings and user engagement. I want to help you explore some of the intricacies of website architecture, common indexing pitfalls, and provide you with […]
Creating Raving Fans: The Art of Community-Driven Events in the Digital Age
Picture this: 50 creatives, cameras at the ready, gathering in Merced on a sun-soaked Saturday. Within hours, over 10 of them have posted fully-edited reels, sparking a tsunami of enthusiasm from their newfound community. This isn’t just an event; it’s a masterclass in creating raving fans. Ever wondered how to turn casual attendees into passionate […]
My Community’s Sponsored Park Cleanup Event
How I Planned My Community’s Cannabis-Sponsored Park Cleanup Event Introduction Two years ago, I took the lead organizing a volunteer park cleanup day sponsored by the cannabis dispensary I worked for at the time, People’s Remedy in Modesto, CA. Transforming our rundown local park took months of planning, partnership building, and rallying our community. As […]