Newsletter 8.12.25: How SF SEO Pros Are Gaming the System

[TLDR] While everyone’s chasing AI chatbots and “the future of search,” local businesses are still making bank from good old-fashioned Google rankings. And Reddit became a new SEO goldmine few people are talking about. 

Here’s the thing: while marketing gurus are debating whether AI will kill Google, my team just moved a massage therapy business from #76 to #6 on Google Maps in 10 days, and they are already seeing new leads. We’re seeing visibility & ranking at the top of search results like stories from 1999 all over again.

The internet’s changing fast, but money still flows to those who understand the fundamentals. This week I’m sharing some of the exact online-plays I’m using – plus the tools and team structure that’ll keep you ahead of the curve.

Let’s talk about it… 👇🏽

Newsletter 8.12.25: How SF SEO Pros Are Gaming the System Case Study

→ 🎯 SF SEO Services Are LIVE: G-Maps Jump from #76 to #6 under 20 Days

I just dropped my first San Francisco case study results, and they’re exactly what you’d expect.

Here’s the SEO roadmap I used:
• Keyword research that targeted qualified volume (no vanity metrics)
• Site architecture that aligns pages with customer journey stages
• GMB optimization within top city locations
• Citation building and social signaling that Google bots actually pick up

The process moves customers from problem-aware to solution-aware seamlessly, while showcasing your business in top directories online. Then your landing pages – all hyper-targeted to capture the traffic that actually converts.

Newsletter 8.12.25: How SF SEO Pros Are Gaming the System Case Study

👉 Learn More about Local SEO Services

→ 🤖 JP’s Forecast on Team-Building & Skill-Set Evolution – Year 2030

Marketing and IT teams are merging faster than anyone predicted. AI adoption is blurring every line between creative strategy and technical execution.

The unicorn hire of 2030:
• Marketing operators with IT and sales process backgrounds
• VAs who handle marketing ops, AI, data management, AND customer success
• Cross-functional teams that deploy campaigns at lightning speed

Start with leads & sales, that will be priority #1. Then get a VA with marketing ops + IT + sales experience, and have them handle the repetivie work, and watch your delegation skills explode. You can also hire an agency if you want outsource the entire process. With our local SEO package, you’re guaranteed a 30% increase in GMB calls within 90 days, with full GBP optimization and updates monthly.

→ 🔥 F5BOT: Gaming Reddit

Reddit just became an SEO goldmine EVERYONE’s sleeping on. Microsoft’s partnership gave Reddit ~a 1,328% lift in search recommendations as of 2024, and Google is serving up Reddit posts like it’s prime real estate.

Here’s what’s working:
• Subtle business mentions in problem-solving posts
• Posts that get stronger over time (unlike social media)
• Direct pipeline to Google’s top search results

I got 7k+ views in 2 weeks from a 10-minute post in R/local-seo. Use F5BOT to set up keyword alerts so you’re first to comment when opportunities hit. Use this free tool to get there before your competitors do.

Newsletter 8.12.25: How SF SEO Pros Are Gaming the System Case Study

👉 Set up F5BOT keyword tracking

→ 🕵️ BuiltWith: Dissect Any Competitor’s Tech Stack

Want to see exactly what tech your competition is running? BuiltWith.com pulls back the curtain on any website’s entire stack in seconds.

What you’ll uncover:
• E-commerce platforms, image optimizers, email providers
• Messaging platforms and analytics tools
• Complete tech infrastructure breakdown

Send this to your marketing ops VA and have them build a comparable stack for a fraction of the cost. Just remember – sometimes ignorance is bliss when shiny object syndrome kicks in. Stick to your guns.

Newsletter 8.12.25: How SF SEO Pros Are Gaming the System Case Study

👉 Analyze competitor tech stacks

→ 📚 Local SEO Guide: 65-Point Checklist for $97

After working with cannabis, tech startups, and health/wellness companies pulling $1-20M annually, I’ve distilled everything I’m learning about Local SEO into one comprehensive guide.

What’s inside:
• 65-point optimization checklist
• Easy-to-follow guide without technical overhead
• Glossary of essential SEO terms

Built on expertise from 7+ certifications (HubSpot, SEMrush, Google) and real-world results across multiple industries. Get your site ranking fast without drowning in audit reports.

Newsletter 8.12.25: How SF SEO Pros Are Gaming the System Case Study

👉 Get your Local SEO Guide ($97, valued at $250)

🙌 Enjoying these newsletters? Share with a business friend who’d vibe with it too! We’re almost at 50 founders subscribed. To join, head to jwilliamsdesigns.com, scroll down until a popup appears, and sign up!

Stay sharp,
JP
Founder, J Williams Designs

Newsletter 8.12.25: How SF SEO Pros Are Gaming the System Case Study
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