Case Studies

Case studies - three SF businesses, three Top-3 wins, three real outcomes.

These case studies are proof, not promises. Real Bay Area businesses - a service company buried on page 2, an accountant invisible across their market, a healthcare agent nobody could find in their own neighborhood. They’re on page 1 now, and their businesses changed because of it.

Accountant · Hayward
Rank 20+ → #1
in 136 days

Hired staff to handle the new call volume.

Home-service business · SF
Buried → Top 3
in 82 days

Booked jobs filling the calendar that would have gone to competitors.

Healthcare agent · Richmond
Invisible → Page 1
in Under 4 months

Found by neighbors at the moment they were looking.

SEO Case Studies

Real starting points. Specific timelines. Human outcomes.

Every result has a date, a starting point, and a human outcome - not just a ranking. No cherry-picked wins. No vague “significant improvement.” If it didn’t move the business, it isn’t on this page.

Industry we helped

Hayward Accountant

#1
136 days

Rank 20+ to #1 across the market in 136 days

The challenge
Rank 20+. Nobody scrolls to page 2. Potential clients were finding someone else.
The solution
Same five-step local SEO process - deep KW research, on-page, content, citations, strategic link acquisition.
The result
#1 in 136 days, now ranking for 6+ target keywords. They hired employees to keep up with the new demand.
Read the full breakdown
Industry we helped

SF Service Business

Top 3
82 days

Buried to Top 3 in 82 days

The challenge
On page 2. Competitors with worse reviews were getting the calls. Phone wasn't ringing.
The solution
Local SEO: keyword research, legacy citation cleanup, on-page optimization, new local content, focused link-building push. Five steps in sequence.
The result
Top 3 on Google. The phone started ringing.
Read the full breakdown
Industry we helped

Richmond District Healthcare Agent

Page 1
<4 months

Zero page-1 presence to page 1 in under 4 months

The challenge
Healthcare in a tight neighborhood runs on trust. No page-1 presence, no local discovery.
The solution
Neighborhood-specific keyword research, full page optimization, locally targeted content, citations, local-authority links.
The result
Page 1 in under 4 months. Consistent local discovery, month after month, in the neighborhood that matters.
Read the full breakdown

Every case study above follows the same five-step process. JohnPaul Williams II is San Francisco–based, Google IT Professional certified, Google Ads certified, HubSpot certified. Not a franchise. Not a remote team.

Web Design Case Studies

Sites that turn clicks into booked jobs

Rankings get people to your door. Your website decides if they walk in. A well-built site loads fast, explains what you do clearly, and makes it easy to book - on mobile, in seconds.

See current web design work
Coming soon
  • Local service business redesign - conversion-first rebuild
  • Professional services practice - credibility site with lead capture
  • Healthcare practitioner - neighborhood trust + mobile booking

New case studies are published as projects complete. Check back, or see the live portfolio above.

Get results like these

Picture your week 90 days from now. Phone ringing with local callers who found you on Google. Calendar filling. By month four, thinking about who to hire next. That’s not a pitch - it’s what happened to a Hayward accountant who was rank 20+ six months ago.

Proudly based in San Francisco
SEO & web design for businesses across the Bay Area