Google Ads · Local Service Ads

Google Ads & LSA management - because the top of Google isn’t luck, it’s a bid.

We manage Google Ads and Local Service Ads campaigns that put your business in front of buyers the moment they search - with a strategy built to convert, not just click.

★★★★★5.0 from 8 verified Google reviews6-month minimum · ad spend billed direct to Google
Analytics dashboard - the data Google Ads gives you back
The Problem

Spending $3,000/mo on a platform you don’t own

Yelp, directories, and paid listing platforms work - until they don’t. Your visibility lives on their terms, and when you stop paying, everything you built disappears overnight. No equity. No data. No ownership.

Yelp controls your placement - your reviews, your ranking, your visibility. Not you.

Traffic stops the moment you stop paying. Nothing compounds. No long-term return.

Zero data ownership. You can't retarget, can't analyze, can't build on what you spent.

Why Google

Google buyers aren’t browsing - they’re already deciding

93%
of online experiences start with a search

Traffic goes to your website - you own the data, the relationship, and every future retarget.

Google Ads stack on top of your SEO - two presences, one search page.

Intent-based targeting - you reach people at the exact moment they're searching for what you sell.

Two Channels

Different tools. Same mission - more qualified leads.

Google Ads and Local Service Ads operate independently. Knowing which to deploy - and when - is the difference between spend that converts and spend that burns.

Search Campaigns
Google Ads
  • Keyword-targeted SERP campaigns
  • National, regional, or local reach
  • Pay per click - you control the budget
  • Full conversion tracking + retargeting
  • Best for product, service, and e-commerce
Local Service Ads
LSA
  • Tied directly to your Google Business Profile
  • Pay per verified lead - not per click
  • Google Guaranteed badge builds instant trust
  • Appears above standard Google Ads
  • Best for local service businesses - home, legal, health

LSA is a separate engagement - ask us about eligibility and setup.

Our Rule

We build the foundation first. Then we turn up the spend.

Running ads on a weak website is pouring water into a leaky bucket. Before we spend a dollar on ads, your site needs to be structured to receive traffic - fast, clear, and built to convert.

Step 1
Local SEO

GBP, citations, local rankings. Get found in your market first.

Step 2
Standard SEO

Content, authority, rankings that compound month over month.

Step 3
Google Ads

Now we turn up the faucet. Paid traffic to a site that's already built to win.

The Process

Every campaign follows the same repeatable system

We don’t guess. We research, build, launch, and optimize - with monthly reporting that shows you exactly where every dollar went.

Phase 1
Strategy
  • Account audit + history review
  • Keyword + competitor research
  • Audience and budget planning
  • Landing page alignment check
Phase 2
Build
  • Campaign + ad group structure
  • Ad copy with tested angles
  • Conversion tracking setup
  • Bid strategy configuration
Phase 3
Launch
  • Live campaign monitoring
  • Daily bid + spend management
  • Negative keyword pruning
  • A/B copy testing
Phase 4
Scale
  • Monthly reporting + insights
  • Strategy recommendations
  • Budget increase planning
  • Quarterly team review
Our Scope

We run the campaigns. You focus on closing the leads.

We’re specialists. Our scope is defined so we can go deep - not wide. What we own, we own completely.

What we handle
Keyword research, targeting strategy, and competitor analysis
Campaign build, ad group structure, and copy creation
Bid management, spend pacing, and daily optimization
Conversion tracking setup and goal configuration
Monthly performance reports with spend transparency
Outside our scope
Website development or landing page builds
Creative production - video, photography, or brand design
Social media advertising (Meta, TikTok, LinkedIn)
CRM setup, email automation, or backend integrations
Unlimited consulting hours or open-ended strategy retainers
Pricing - Ad Management

Transparent tiers. You control the spend. We control the results.

Your ad spend goes directly to Google - billed to your account. Our management fee covers strategy, execution, and reporting.

One-time campaign setup fee - campaign build, tracking, account configuration
$500
Starter
$1,000–$1,500 ad spend
$1,500/mo mgmt

Test the channel. Learn what converts. Build your first campaign with us.

Most popular
Growth ★
$1,501–$2,500 ad spend
$2,000/mo mgmt

More data, more volume, faster optimization. The most common starting point for serious growth.

Scale
$2,501–$10,000 ad spend
$2,500/mo mgmt

Full campaign management at scale. Flat rate up to $10k spend.

Enterprise
$10,000+ ad spend
Custom

High-volume accounts priced on a custom engagement. Let's talk.

6-month minimum.Google’s algorithm needs ~60–90 days of data to optimize bidding effectively. Most clients see meaningful results within 60–90 days; the engagement gives us the time to make campaigns genuinely profitable.

The Math

Same budget. One builds equity. One doesn’t.

Yelp Ads
$3,000
/mo · $100/day
Traffic goes to Yelp - not your website
Zero data, zero retargeting, zero ownership
Stop paying - visibility gone instantly
Competing against your own reviews for attention
VS
Google Ads - Starter Tier
$2,500
/mo · $1,000 spend + $1,500 mgmt
Traffic goes directly to your website
Full data - retarget, analyze, compound
Intent-based - buyers searching right now
Stack on your SEO - two positions, same page
Who This Is For

Ads work best when the foundation is already in place

SEO Graduates

You've built your local rankings. Now you want consistent lead flow on top of them. Ads are the accelerant - SEO is the engine underneath.

Directory Spenders

You're investing $1,000–$3,000/mo in Yelp or similar platforms. You want to redirect that spend somewhere you own the traffic and the data.

Revenue-Ready Businesses

You have a proven offer, a site that converts, and a team ready to handle inbound. You need qualified lead volume - fast and measurable.

Not quite ready?

Start with Local SEO at $1,000/mo. Build rankings, prove your market, and graduate to ads when the foundation is solid. We'll tell you when you're ready.

Questions

Google Ads & LSA - answered

Running ads on a weak website is pouring water into a leaky bucket. Before we spend a dollar on Google Ads, your site needs to be structured to receive traffic - fast, clear, built to convert, and ranking organically for at least your core terms. Most ads agencies skip this step and then blame the platform when conversions are bad. We don't.

Google Ads are keyword-targeted SERP campaigns - you pay per click, traffic goes to your website, and you control the budget. LSA is tied directly to your Google Business Profile, you pay per verified lead (not per click), the Google Guaranteed badge appears next to your listing, and LSA shows above standard Google Ads. They run independently. We help you decide which (or both) makes sense for your market.

Yes. Your ad spend goes directly to Google - billed to your account, in your control. Our management fee covers the strategy, build, daily optimization, and reporting. So a $2,000/mo Growth-tier client with $2,000 in ad spend pays $4,000 total ($2,000 to Google + $2,000 to us), plus the one-time $500 setup.

Google's algorithm needs ~60–90 days of data to optimize bidding effectively, and most accounts need another 30–60 days of refinement after that. A 3-month engagement is barely past the learning phase. Six months gives us the time to make the campaigns genuinely profitable - not just launched.

Usually yes - and the math typically improves. The $3,000/mo most clients spend on Yelp covers a $2,500/mo Google Ads engagement ($1,000 spend + $1,500 mgmt) with room to spare, and you own the traffic + data on Google. We'll walk through the comparison on the kickoff call before recommending anything.

Website development, landing page builds, creative production (video/photography/design), social media advertising (Meta, TikTok, LinkedIn), CRM setup, and unlimited consulting hours are all outside this scope. We're specialists - we go deep on Google Ads + LSA so we can stay accountable. For website work, see our web design service.

Different question?Schedule a kickoff call

Ready to own your traffic?

Schedule the kickoff call. We’ll review your account, confirm your foundation, and map your first 90 days together.

Proudly based in San Francisco
SEO & web design for businesses across the Bay Area